We all know 'content is king.' But with more and more content being created every single day it can be hard to compete.
It's likely your customers are getting bombarded with content. In fact, over 2.7 million blog posts are published daily.
So how do you stand out?
The easy answer is to create better content. But, how exactly do you do that?
Well, you need to have content that is on point, easy to read, and engaging.
The headline really matters. And if you don't think so, check out this stat: between 60% and 80% of people just read the headlines. If no one is finding your headline interesting, then they aren't going to read the post. An unfortunate fact, but true.
Now, unless you're a big brand with a huge budget you probably don't have an editor going over your posts. That's ok, I don't either.
But what I do have are a few secret weapon tools that have dramatically improved the content I put out. Every time I write I run my content through these tools.
I can honestly say they've improved my writing, removed errors, and made headlines more clickable.
Here they are.
For anyone who has ever struggled with grammar, Grammarly is a godsend. It's an easy Chrome extension that checks your writing in everything from your email to your social media.
While it doesn't yet work in Google Docs (boo), you can use their online tool to upload content from GDocs and check it. Or, you can also write via the Grammarly app.
Grammarly has helped me with everything from spelling to commas. It's also made me much more aware of my writing. I know what my struggles are and how to fix them.
Now I don't write anything without checking Grammarly first. It's not 100% perfect, but it's a very cheap and easy alternative for brands on a budget.
Some people think using both Grammarly and Hemingway Editor might feel redundant. I completely disagree.
For me, using the Hemingway Editor is all about making my writing snappier. It helps me focus on removing adverbs, hard to read sentences, and passive verbs.
One of my favorite features of the Hemingway Editor is it's readability tracker. Having good readability is a key factor in creating content that is in plain English and understood by most people.
This tool gives me a score for everything I write. This post, for instance, is at a 5th grade readability level. So it's super easy to understand for the vast majority of people out there.
Having a killer headline is key to an awesome blog post that attracts attention from the start. As you saw from the stats above, the headline does matter.
In the past, I used to write my content and then spend a minute coming up with a headline. This is not a good way to create headlines.
Now, I don't write a single headline that I don't run through this tool. Here's why I love it. The headline analyzer gives a score for every headline. If you create a headline with a low score it offers some tips on how to improve the headline.
The analyzer tool is super easy to use as well. After I write every post, I open it up and spend ten minutes brainstorming ideas. Being able to see them all in front of me lets me make tweaks and changes to improve the score.
If you haven't been using these tools for your writing, give them a try. These are a quick and easy way to improve your content, especially if you run a small business and are on a budget.